top of page
NYSBC_Logo_Banner_1920x1080-01.jpg

Connect. Move. Experience.

There’s more to the Conference than

what happens in the classroom.

 

From wellness and movement to tastings and unique experiences, explore the extracurricular activities that make this event unforgettable.

 

Register

New York State Cream Ale Experience

presented by The Hop Guild

1-6PM Wednesday

(Main Entrance)

New York Hops, Creamy Tops! Join the Hop Guild as we kick off the Conference with a showcase of Cream Ales, a style of beer deeply rooted in New York’s rich brewing traditions. Sample an array of distinctive brews, learn about the unique characteristics of each, and discover why this style continues to be a favorite among craft beer enthusiasts. Dive into the world of Cream Ales and experience the best of New York’s hops!

PXL_20250319_172145004_edited.jpg
close-up-legs-wearing-running-shoes_edited.jpg

Fleet Feet
Fun Run

7AM Thursday

Meet in the Lobby

Get Moving with Fleet Feet Albany and ASICS! Take in the sights of Historic Downtown Albany and stretch those legs before a full day at the Conference. Maps and multiple routes will be available, so you can choose your own distance. ASICS will be on hand with demo shoes you can try for your run/walk! There will be light refreshments and coffee to kick start your morning. Meet at the entrance to the Cap Center (55 Eagle Street) at 7am to join in on the fun!

TriNet
Wellness
Area

10:30AM - 5:00PM

Thursday & Friday

Located on the 1st Floor

Step away, slow down, and recharge. From guided stress reduction to chair massages and even a curated fondue pairing experience, the TriNet Wellness Area offers space to reset between sessions. 

Daily Schedule

10:30-11AM

Stress Reduction with Sara Martin

12-5PM

Massages by Eyn & Caryl

3-4PM

Fondue Pairing with the Cheese Travelerl

899f9bf8-db19-0814-01b7-8145da651b22_edited.jpg
USTA EASTERN WEB IMAGE.jpg

USTA Cardio Tennis

7:00AM

Rooms 1A + 1B

Break a sweat before breakfast with tennis! The United States Tennis Association will be hosting a Cardio Tennis clinic at 7am. No experience? No problem. This clinic is perfect for beginner and advanced players alike. Afterward, visit Booth 106 to learn how to bring tennis to your brewery and start generating revenue with these fun, social events played on shorter courts! 

Flash
Tattoos

Come for Fresh Beer,

Leave with Fresh Ink :)

Take home more than notes. Choose from exclusive flash designs and get inked right at Conference. First come first served. Time & Location TBA

PXL_20250320_160823457_edited.jpg
PXL_20250320_193605585_edited.jpg

Live Press
Apparel

Custom Swag printed

on-site by Viatran Inc.

Watch your merch come to life. Viatran Inc. will be printing custom Conference apparel on-site using a live press so you can see the process and walk away with fresh gear made right in front of you.

Beers & Bonding

Share Beer & Conversation

Networking is an important part of the NYS Brewers Conference. Get to know peers, suppliers, and icons on a personal level…it’s what makes the NY craft beer community so strong.

6bff417d-159a-1d56-f024-7a7c80384a33.jpg
PXL_20250320_130105940_edited_edited.jpg

Raise a Glass to the 2026
Conference Sponsors!

TLF_1-1-01.jpg
OSP Logo Cloud_August_2025-01.jpg
White_Stacked_tNYdNY.png
NYSBA_Primary_Logo_Transparent.png
4_Dark_Backgrounds_NANO.png
Competition_Logo_4 Dark Backgrounds.png

#thinkNYdrinkNY

© 2023 New York State Brewers Association

bottom of page