Connect. Move. Experience.
There’s more to the Conference than
what happens in the classroom.
From wellness and movement to tastings and unique experiences, explore the extracurricular activities that make this event unforgettable.
New York State Cream Ale Experience
presented by The Hop Guild
1-6PM Wednesday
(Main Entrance)
New York Hops, Creamy Tops! Join the Hop Guild as we kick off the Conference with a showcase of Cream Ales, a style of beer deeply rooted in New York’s rich brewing traditions. Sample an array of distinctive brews, learn about the unique characteristics of each, and discover why this style continues to be a favorite among craft beer enthusiasts. Dive into the world of Cream Ales and experience the best of New York’s hops!
Fleet Feet
Fun Run
7AM Thursday
Meet in the Lobby
Get Moving with Fleet Feet Albany and ASICS! Take in the sights of Historic Downtown Albany and stretch those legs before a full day at the Conference. Maps and multiple routes will be available, so you can choose your own distance. ASICS will be on hand with demo shoes you can try for your run/walk! There will be light refreshments and coffee to kick start your morning. Meet at the entrance to the Cap Center (55 Eagle Street) at 7am to join in on the fun!
TriNet
Wellness
Area
10:30AM - 5:00PM
Thursday & Friday
Located on the 1st Floor
Step away, slow down, and recharge. From guided stress reduction to chair massages and even a curated fondue pairing experience, the TriNet Wellness Area offers space to reset between sessions.
Daily Schedule
10:30-11AM
Stress Reduction with Sara Martin
12-5PM
Massages by Eyn & Caryl
3-4PM
Fondue Pairing with the Cheese Travelerl
USTA Cardio Tennis
7:00AM
Rooms 1A + 1B
Break a sweat before breakfast with tennis! The United States Tennis Association will be hosting a Cardio Tennis clinic at 7am. No experience? No problem. This clinic is perfect for beginner and advanced players alike. Afterward, visit Booth 106 to learn how to bring tennis to your brewery and start generating revenue with these fun, social events played on shorter courts!
Flash
Tattoos
Come for Fresh Beer,
Leave with Fresh Ink :)
Take home more than notes. Choose from exclusive flash designs and get inked right at Conference. First come first served. Time & Location TBA
Live Press
Apparel
Custom Swag printed
on-site by Viatran Inc.
Watch your merch come to life. Viatran Inc. will be printing custom Conference apparel on-site using a live press so you can see the process and walk away with fresh gear made right in front of you.
Raise a Glass to the 2026
Conference Sponsors!
