Schedule
40+ Educational Sessions - 100+ Exhibitors - Happy Hours & More
Recorded sessions are available for viewing on the New York State Brewers Association YouTube channel. WATCH RECORDED SESSIONS
Wednesday March 18
12:00PM - 6:00PM
Registration Booth Open (Main Entrance) + Exhibitor Load-In
12:00PM - 3:00PM
Sales Training Workshop:
How to Win in Distribution - Event if You're Doing it All Yourself (Room TBD)
presented by Julie Rhodes (Not Your Hobby Marketing Solutions)
1:00 - 6:00PM
New York State Cream Ale Experience (Main Entrance)
presented by The Hop Guild
3:30PM - 5:00PM
Tasting Workshop: Tips for Improving Your Perception (Room TBD)
presented by Max Finnance (Master Cicerone and BJCP Grand Master Judge)
5:00PM - 6:00PM
Tasting Around the World (Room TBD)
presented Matan Edvy (CEO, Verstill)
7:00 - 9:30PM
Welcome Party (Location TBD)
hosted by Amoretti
8:00AM - 5PM
Registration Booth Open (1st Floor)
8:00 - 9:00AM
Light Breakfast (2nd Floor)
9:00AM
Welcome Address (MMB + CO Stage)
Speaker: Paul Leone (NYSBA Executive Director)
9:30 - 10:15AM
Keynote Address (MMB + CO Stage)
10:00AM
Exhibitor Showcase Opens (1st & 2nd Floors)
11:00AM - 12:00PM | Breakout Session 1
12:00PM
Wellness Area Opens (1st Floor)
12:00 - 1:00PM
Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)
1:00 - 2:00PM | Breakout Session 2
2:00 - 3:00PM |Breakout Session 3
3:00 - 4:00PM
Break / Exhibitor Showcase
Light Refreshments Available
4:00PM
Exhibitor Showcase Closes (1st & 2nd Floors)
4:00 - 5:00PM |Breakout Session 4
5:00PM
Wellness Area + Registration Booth Closes (1st Floor)
5:00 - 6:00PM
NYSBA Member Meetings
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Annual NYSBA Brewery Member Meeting (1A + 1B)
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Annual Allied Member Meeting (2C)
6:00 - 7:00PM
Networking Happy Hour (2nd Floor)
hosted by Ollie
Thursday March 19
8:00AM - 12:00PM
Registration Booth Open
8:00 - 9:00AM
Light Breakfast (2nd Floor)
9:00AM
Announcements (MMB + CO Stage)
Speaker: Paul Leone (NYSBA Executive Director)
9:30 - 10:15AM
Keynote Address (MMB + CO Stage)
10:00AM
Exhibitor Showcase Opens (1st & 2nd Floors)
11:00AM - 12:00PM | Breakout Session 1
12:00PM
Wellness Area Opens (1st Floor)
12:00 - 1:00PM
Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)
1:00 - 2:00PM |Breakout Session 2
2:00 - 3:00PM |Breakout Session 3
3:00 - 4:00PM
Break / Exhibitor Showcase
Light Refreshments Available
4:00PM
Exhibitor Showcase Closes, Raffle Winners Announced (1st & 2nd Floors)
4:00 - 5:00PM |Session 4
5:00PM
Acrisure of NY Wellness Area Closes
5:00 - 8:30PM
NYS Craft Beer Competition Award Celebration (MMB + CO Stage)
hosted by Hart Print
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5:00 - 5:30PM - Hop Growers of NY Cascade Cup Award Ceremony
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5:30 - 6:30PM - NYS Craft Beer Competition Reception *Light Dinner
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6:30 - 8:00PM - NYS Craft Beer Competition presented by Ultimate Brew Service Awards Ceremony
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8:00 - 8:30PM - After Party
Friday March 20
Saturday Mar 22
8:00AM - 12:00PM
Exhibitor Load-Out
Raise a Glass to the 2026
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