8:00AM - 5PM

Registration Booth Open (1st Floor)

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7:00 - 8:00AM

Fun Run (Meet in Lobby)

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8:00 - 9:00AM

Light Breakfast (2nd Floor)

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9:00AM

Welcome Address (MMB + CO Stage) 

Speaker: Paul Leone (NYSBA Executive Director), Dawn Schulz (NYSBA President)

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9:30 - 10:15AM

Keynote Address (MMB + CO Stage)

Speaker: Rob Tod (Founder, Allagash Brewing Co.)

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10:00AM

​Exhibitor Showcase Opens (1st & 2nd Floors) 

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10:30AM

TriNet Wellness Area Opens (1st Floor)

• 10:30-11AM Stress Reduction with Sara Martin

• 12-5PM Massages by Eyn & Caryl

• 3-4PM Fondue Pairing with the Cheese Traveler

11:00AM - 12:00PM | Breakout Session 1

• #1 - Brewing Operations: In My Liquids Era: Harnessing Solubility Principles to Maximize Liquid Hop Aroma and Flavor presented by Tessa Schilaty (Yakima Chief Hops). Moderated by Chris Cuzme (Fifth Hammer Brewing Company).

• #2 - SLA Session

• #3 - Sales Distribution and Marketing: Debunking Digital Marketing Myths - What’s Actually Worth Your Time (and Money) in 2026 presented by Julie Rhodes (Not Your Hobby Marketing). 

• #4 - Taprooms and Brewpubs: Best Practices for Merch: Strategies to Get the Most Out of Your Program presented by Morgan McReynolds (RiverTrail Beerworks / Lake Placid Brewery / Big Slide Brewing), Cody Kay (Cooley Group). Moderated by Jeff Ware (Resurgence Brewing Company).

• #5 - Business and Leadership: Beyond the Local Tap - Where Craft Beer Stands and Where it's Headed presented by John Holl (All About Beer). Moderated by Paul Leone (New York State Brewers Association).

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12:00 - 1:00PM

Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)

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12:00 - 3:00PM

Print On Demand Shirts by Viatran! (Booth #41)

1:00 - 2:00PM | Breakout Session 2​​

• #1 - SLA: Updates and Q&A with SLA Leadership Moderated by Paul Leone (New York State Brewers Association).

• #2 - Brewing Operations: Advancements in Malt Barley Varieties and The Impact of New York Grains on the Local Craft Beverage Industry presented by Uliana Ahashkova (Cornell University),
  Ted Hawley (New York Craft Malt). Moderated by Kristen Lyons (Binghamton Brewing Co).

• #3 - Taprooms and Brewpubs: ADA Compliance & Beyond - Accessibility to Connect with Customers and Drive Business presented by Meghan Connolly Haupt (Inclusive Saratoga), Tony Martini (Saratoga Associates).

• #4 - Sales Distribution and Marketing: Tapping into AI - Do’s, Don’ts, and Smart Uses / How to Use AI Without Compromising Your Craft presented by Morgan Culhane (Content on Draft), Julie Rhodes (Not Your Hobby Marketing). Moderated by Emily Forrester (NYSBA).

• #5 - Beer Menu Mastery (30 min session) presented by Mirella Amato (WSET)

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2:00 - 3:00PM |Breakout Session 3

• ​#1 - Taprooms and Brewpubs: From Pour to Profit: Acing Taproom Economics presented by Tara Hankinson (TALEA). Moderated by Dawn Schulz (Prison City Brewing).

• #2 - Business and Leadership: AI on Tap - Practical AI Tools Transforming Finance in Craft Beer presented by Audra Gaiziunas (Brewed For Her Ledger). Moderated by Chris Basso (Newburgh Brewing Company).

• #3 - Brewing Operations: Using Enzymes - How To Improve Efficiencies and Flavor presented by Allison Lange (Omega Yeast Labs). Moderated by Paul Komsic (Ghost Brewing). 

• #4 - Safety and Sustainability: Designing Your Brewery for Profitability - Architecture as a Driver of Efficiency and Sustainability presented by Cira Masters (Phinney Design Group.

• #5 - Sales Distribution and Marketing: Shelf Swagger - Crafting a Standout Presence in a Crowded Aisle presented by Jon Beckman (Works Design Group).

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3:00 - 4:00PM

Pink Boots Meeting (Room 1)

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3:00 - 4:00PM

Break / Exhibitor Showcase

Light Refreshments Available

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4:00PM

Exhibitor Showcase Closes (1st & 2nd Floors)

 
4:00 - 5:00PM |Breakout Session 4​

• #1 - Business and Leadership: Mastering the Transition to a People-Manager Role- Coworker 2 Coach presented by Bailey Borzecki (Golden Hour Consulting). Moderated by Micah Krichinsky (Strangebird Beer).

• #2 - Brewing Operations: No-Hype AI for Breweries presented by Patti Wilcox (Awestruck Ciders). Moderated by Hutch Kugeman (The Brewery at the CIA).

• #3 - Business and Leadership: Accounting Best Practices, Plus Highlights from the Big Beautiful Bill presented by Kate VanBramer (CPA, MMB+CO), Erika Stork (CPA, MMB+CO).

• #4 - Brewing Operations: Progressive Methods with Traditional Roots presented by Jack Hendler (Hendler Family Brew Co).

• #5 - Taprooms and Brewpubs: Profitable Taproom Tactics - 12 Ways to Grow Sales, Reduce Expenses, and Make Consistent Profit in the Taproom presented by Julia Grubbs (Small Batch Standard). Moderated by Abby Brown (Brown's Brewing Company).

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5:00PM

TriNet Wellness Area + Registration Booth Closes (1st Floor) 

 

5:00 - 6:00PM

NYSBA Member Meetings​

• Annual NYSBA Brewery Member Meeting (1A + 1B)

• Annual Allied Member Meeting (2C)​

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6:00 - 7:00PM

Networking Happy Hour & Bingo (2nd Floor)

hosted by Ollie