New York State Craft Brewers Conference

presented by Deutsche Beverage Technology

THE PREMIER GATHERING OF THE NEW YORK STATE CRAFT BREWING INDUSTRY

MARCH 20-22 | Albany Capital Center

NYS BREWERS

CONFERENCE

2024

Schedule

2 Days - 40+ Educational Sessions - Happy Hours & More

Recorded sessions are available for viewing on the New York State Brewers Association YouTube channel. WATCH RECORDED SESSIONS

Wednesday March 20

1:00PM
Exhibitor Load-In

1:00 - 8:00PM
Registration Booth Open (Main Entrance)

4:00 - 6:00PM

Safer Bars Workshop (Acrisure of NY Wellness Area)

7:00 - 9:30PM

Welcome Party at Common Roots Brewing Company (Albany Outpost)

hosted by The Hop Guild & Ollie

Schedule

8:00AM - 5PM

Registration Booth Open (1st Floor)

8:00 - 10:00AM

Light Breakfast (2nd Floor)

9:00AM

Welcome Address (MMB + CO Stage)

Speaker: Paul Leone (NYSBA Executive Director)

9:30 - 10:15AM

Keynote Address (MMB + CO Stage)

Speaker: Kathleen Chiavetta (CEO, Chiavetta's Catering and Chicken BBQ)

presented by Weber Packaging

10:00AM

Exhibitor Showcase Opens (1st & 2nd Floors)

11:00AM - 12:00PM | Breakout Session 1

1A - Brewing Operations: Brewing with Unmalted Adjuncts presented by Rich Michaels (Consultant)
1B - Sales & Marketing: Identity - Brand Power for Success presented by Aaron Gore (Bevana)
2A - Brewing Operations: Calling All MacGyvers – Creative Temperature and Pressure Hazard Controls

presented by Matt Stinchfield (Educator, Author)

2B - Business / Legal: Expectation + Engagement * Accountability = Results

presented by Ryan Dennhardt (Ward Lab)

2C - Business / Legal: How Harry Potter Improved My Business - Embracing Technology in the Beer Industry presented by Keith Sansone (Torch and Crown Brewing)

12:00PM

Acrisure of NY Wellness Area Opens (1st Floor)

12:00 - 1:00PM

Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)

1:00 - 2:00PM |Breakout Session 2

1A - Finance: Where's the Profit - How to Make Money Selling Your Beer in 2024

presented by Julia Grubbs (Small Batch Standard)

1B - SLA Updates presented by Lily Fan (SLA Chair). Moderated by Paul Leone (New York State Brewers Association)
2A - Sales & Marketing: Effectively Communicating with the Media presented by John Holl (All About Beer)
2B - Sales & Marketing: Branded Merch - What Sells and What Doesn’t presented by Tom Erb (Viatran)
2C - Brewing Operations: State of the NY Ingredients 2023 presented by Chris Holden (The Hop Guild)

2:00 - 3:00PM |Breakout Session 3

1A - Brewing Operations: Wrangling London III presented by Jessie Smith (Queen City Quality)
1B - SLA Updates presented by Lily Fan (SLA Chair). Moderated by Paul Leone (New York State Brewers Association)
2A - Sales & Marketing: The New Reality of Distribution presented by Fred Matt (FX Matt Brewing), Marc Schulz (Prison City Brewing)
2B - Taproom / Facilities: Brewing Sustainably - Improve the Climate and Your Bottom Line

presented by Nick Baudouin (PowerMarket)

2C - Business / Legal: Distributor and Supplier Relations presented by Joe Turco (Sloop Brewing)

3:00 - 4:00PM

Break / Exhibitor Showcase

Light Refreshments Available

4:00PM

Exhibitor Showcase Closes (1st & 2nd Floors)

4:00 - 5:00PM |Breakout Session 4

1A - Business / Legal: HR and Payroll Made Easy presented by Jim Sproull (Genesis PPG)
1B - Brewing Operations: The Importance of Trace Minerals In Brewing presented by Rich Michaels (Consultant)
2A - Taproom / Facilities: Maintaining Physical Wellness in the Brewing Industry

presented by Bobby Tucker (Lunkenheimer Craft Brewing)

2B - Business / Legal: The Brewery and On-Premise Retailer Relationship

presented by Connor Evans (Solera Taphouse)

2C - Taproom / Facilities: Service Models and Taproom Best Practices 2.0

presented by Erik Coleman (Beers by Coleman), Jim Nau (RationAles Beer)

5:00PM

Acrisure of NY Wellness Area Closes (1st Floor)

5:00 - 6:00PM

NYSBA Member Meetings

Annual NYSBA Brewery Member Meeting (1A + 1B)
Annual Allied Member Meeting (2C)

6:00 - 7:00PM

Networking Happy Hour

hosted by Yakima Chief Hops & Country Malt Group

Thursday March 21

8:00AM - 12:00PM

Registration Booth Open

8:00 - 10:00AM

Light Breakfast (2nd Floor)

9:00AM

Announcements (MMB + CO Stage)

Speaker: Paul Leone (NYSBA Executive Director)

9:30 - 10:15AM

Keynote Address (MMB + CO Stage)

Speaker: Audra Gaiziunas (CEO, Brewed For Her Ledger)

presented by Weber Packaging

10:00AM

Exhibitor Showcase Opens (1st & 2nd Floors)

11:00AM - 12:00PM | Breakout Session 1

1A - Finance: Succession Planning and Ownership Transition presented by Scott Lockwood (MMB + CO)
1B - Sales & Marketing: Patching Your Leaky Sales Pipeline - Improving The Efficiency of Your Sales Team presented by Julie Rhodes (Not Your Hobby Marketing)
2A - Brewing Operations: Decoding your COA presented by Spencer Tielkemeier (Yakima Chief Hops)
2B - Sales & Marketing: How to Grow with Events presented by Eric Gearity (Sing Sing Kill Brewery), Teresa Campbell (SingleCut Beersmiths), Kurt Borchardt (Artisanal Brew Works)
2C - Business / Legal: Running Your Tap Dry: Nurturing Mental Wellness in the Craft Beer Industry presented by Marina Nothnagle (Nine Spot Brewing), Chris Nothnagle (Nine Spot Brewing), Taylor Walden (Fitness Vision)

12:00PM

Acrisure of NY Wellness Area Opens (1st Floor)

12:00 - 1:00PM

Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)

1:00 - 2:00PM |Breakout Session 2

1A - Finance: Maximize Efficiency through Cost Analysis presented by Tony Cordova (Prison City Brewing)
1B - Business / Legal: Your People are Your Brand presented by Pearson Constantino (Brown's Brewing)
2A - Brewing Operations: A Mathematical and KPI Driven Approach to Recipe Development

presented by Geoff Wenzel (Industrial Arts Brewing)

2B - Taproom / Facilities: Solving Pain Points with Software presented by Lee Pearson (Encompass), Kyle Kensrue (Ollie), Alexa Oliveira (Beer30)
2C - Taproom / Facilities: Gen Z + Craft Beer: Data-driven Keys to Attracting 27 and Under to Your Taproom presented by Michael Varda (Craft Beer Advisory Services)

2:00 - 3:00PM |Breakout Session 3

1A - Sales & Marketing: How To Thrive in Trying Times - Effective Marketing Strategies in 2024

presented by Glenn Clark (Crafting a Brand)

1B - Brewing Operations: Yeast Propagation

presented by Brittany Portman (Propagate Lab)

2A - Finance: Reduce Accounting Costs and Stress - Tips for Managing Your Business

presented by David Oksenhorn (Marcum)

2B - Brewing Operations: Inventory Is Not Your Friend presented by Paul Guarracini (Sager Beer Works)
2C - Taproom / Facilities: What Taproom Guests Want in 2024 presented by Andrew Coplon (Craft Beer Professionals / Secret Hopper), Dawn Schulz (Prison City), Andrew Burman (Other Half Brewing), Paul Grenier (Mortalis Brewing)

3:00 - 4:00PM

Break / Exhibitor Showcase

Light Refreshments Available

4:00PM

Exhibitor Showcase Closes (1st & 2nd Floors)

4:00 - 5:00PM |Session 4

1A - Brewing Operations: Low and No Alcohol Beer Production in Craft Breweries

presented by Nathan Kreel (Berkeley Yeast)

1B - Taproom / Facilities: Improve Taproom Accessibility and Attract More Customers presented by Katie Treadwell (Saratoga Associates), Kate Walsh (Double H Ranch)
2A - Finance: Forging Financials From Beskar- Protecting Breweries from Financial Distress

presented by Audra Gaiziunas (Brewed for Her Ledger)

2B - Taproom / Facilities: Who's Hungry? Strategies for Adding a Food Program to Your Taproom presented by Andrew Coplon (Craft Beer Professionals / Secret Hopper), Kary Shumway (Beer Business Finance)
2C - Brewing Operations: Outlook Hazy or Bright - Let the Yeast Decide presented by Laura Burns (Omega Yeast), Joe Grimm (Grimm Artisanal Ales)

5:00PM

Acrisure of NY Wellness Area Closes

5:00 - 8:30PM

NYS Craft Beer Competition Award Celebration hosted by Malteurop (MMB + CO Stage)

5:00 - 5:30PM - Hop Growers of NY Cascade Cup Award Ceremony
5:30 - 6:30PM - NYS Craft Beer Competition Reception featuring BMI performing artist Elijah Wolf *Light Dinner
6:30 - 8:00PM - NYS Craft Beer Competition presented by Ultimate Brew Service Awards Ceremony
8:00 - 8:30PM - After Party